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Case study · 2025

Buffer's Domain Upgrade: From BufferApp.com to Buffer.com

bufferapp.combuffer.com
"We Have Acquired Buffer.com: Here's How and Why We Did It"Title of Buffer's announcement (September 2025)

The story

Buffer built a well-known brand on bufferapp.com, with its blog on a bufferapp.com subdomain for many years.

In September 2025 the company published "We Have Acquired Buffer.com: Here's How and Why We Did It", explaining its move to the exact .com.

What founders can learn

  • Even long-established companies upgrade when the exact .com becomes available.
  • An "-app" suffix is a common workaround, and a common upgrade later.

Sources

This case study is based on public reporting and the company's own statements. NameUpgrade was not involved in this transaction.

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