Domain brokerage

The right domain, quietly secured.

We acquire domains for companies and sell premium names for their owners, discreetly, professionally and on fair terms.

Buying a domain? Selling a domain?

ConfidentialExperienced negotiatorsSecure escrow
Domain acquisition

"Domain taken" is rarely the end of the story.

Most registered domains aren't in active use, and many owners will sell when they're approached the right way. We find the real owner, make the approach in our name and negotiate on your behalf.

  • Your identity stays private throughout
  • Owners reached even behind WHOIS privacy
  • You set the limit and approve every offer
How acquisition works
01
ConsultTell us the name and what it means to your business.
02
ResearchWe identify the owner and how best to reach them.
03
NegotiateWe handle every conversation, within your limit.
04
CloseLicensed escrow and a clean transfer to your account.
Selling a domain?

Brokerage for premium names

Own a strong domain? We find the companies that could use it, approach decision-makers directly, and negotiate the sale.

Less sure about the name's market? We can research likely buyers and pass their details to you instead.

Already in talks?

Negotiation and deal support

Talking to an owner or a buyer already? We can step in and negotiate for you, or advise quietly in the background.

We also manage the agreement, escrow and registrar transfer, so the deal closes cleanly.

Why NameUpgrade

Discreet. Experienced. Straightforward.

Discretion first

We negotiate in our own name. Clients, and their plans, stay private.

Investors ourselves

Our team buys and sells domains every week, so we understand both sides of the table.

Safe and transparent

Terms agreed before we start, honest advice throughout, and every payment through licensed escrow.

Research

The Startup Domain Report

Our analysis of thousands of funded startups: how many own the .com of their name, how that changes with each funding round, and who holds the .coms they don't own.

Read the report
%
Only about a thirdof funded startups use the exact .com of their name
↗
The .com curveownership rises sharply from pre-seed to later rounds
.ai
AI startupsare the least likely to be on their exact .com
FAQ

Questions we hear most

How long does it take to acquire a domain?

It depends on the owner. Some deals close within a couple of weeks; others take a few months of patient follow-up. We keep you updated throughout.

Will the owner know who's buying?

Not unless you want them to. We negotiate in our own name, so your company's profile doesn't push up the price.

Can you sell my domain?

If it's a premium name, yes. Tell us about it and we'll give you an honest view of its prospects before anything else.

How do you charge?

It depends on the work. Brokerage is based on a success fee, and research or advisory work is quoted up front. Either way, terms are agreed before we start.

How is payment handled?

Every transaction goes through a licensed third-party escrow service. The seller is paid only once the buyer has the domain.

Can you get me google.com?

No. Some names simply aren't for sale. We'll always tell you honestly what's realistic.

Contact

Let's talk about your domain.

Tell us the domain and what you have in mind. We read every message personally and reply within one business day.

Or email [email protected]

Read our guides for buyers and sellers →

Confidential. We reply personally, usually within one business day.